Future of Sports management companies in India

The success of Indian sports persons has created a demand for sports in India, its not  jst about cricket now a days. The success of Abhinav Bindra, Saina Nehwal, Mary Kom has played an instrumental role in inculcating sports culture in India and making the citizens aware of the other sports happenings all around the world.

Another positive aspect is that the Government of India has increased the funding of the sports industry considerably, from Rs. 270 million in sixth five year plan to Rs. 46 billion in the eleventh five year plan.

The increasing demand for sports in India creates an opportunity for a number of sports management companies to start or expand their operation here.

Sports and Games have been apart of human civilization from time immemorial. Sports and games provide a wonderful opportunity for holistic development of our body and mind. It inculcates a spirit of healthy competition and a true sense of Patriotism within us.

With the passage of time a lot of changes is taking place in the sporting world. In the beginning of the 21st century it is clearly evident that a huge amount of money, glamour, name and fame, Media exposure and fan following has become an integral part of today's sports.

The concept of "Sports Management" has already made its presence felt in the west. In the United States and European countries the sporting fraternity warmly accepts it. Sports management involves all the activities on and off the field that are to be performed for the success of any sporting event. Professional Sports management companies have come up in huge number in India for taking care of Sports personalities and sporting events.

One such organisation is IOS Sports Pvt Ltd www.iosindia.com.Infinity Optimal Solutions Pvt. Ltd. (IOS) is a renowned sports management company in India. In addition to the management and promotion of sports and entertainment celebrities, IOS is engaged in the business of conceptualizing, planning and managing recognized sporting properties and events, by offering customized consulting & marketing services geared towards ensuring uncluttered brand recall for a diverse portfolio of clients, advising on and organizing public relations & media interactions, arranging sponsorships for both individual athletes & events and engaging in the sale and purchase of television and other media rights.

Sports Flash-Issue #2

CWG 2010

Initiative for CWG 2010
go players go.....

Infinity Optimal Solutions will launch AK-47

Infinity Optimal Solutions will launch AK-47, a brand of boxing equipment and kits after Arjuna awardee pugilist Akhil Kumar, and squash kits and apparel after the country’s top squash player Saurav Ghoshal before the upcoming Commonwealth Games in New Delhi, its co-founder and CEO Neerav Tomar said. “With the launch of Akhil Kumar’s brand, we are targeting the youth in UP, Haryana and Punjab, where boxing is really popular,” Mr Tomar said. He said the company is in talks with leading squash clubs in Mumbai, Bangalore, Delhi, Chennai, Pune and Kolkata to launch Saurav Ghoshal’s brand.

Sports management companies tie up with MOU for mutual promo activities in respective markets.

ISM and IOS agreed to an MOU to create an entity in India to cross promote events and athletes in their respective markets for the benefit of each other, thus, increasing exposure and business efficiency

1st June 2010, London, UK. ISM group Ltd and Infinity Optimal Solutions PVT Ltd (IOS) jointly announced a memorandum of understanding to create a joint entity in India which will give them reach and scope into India and Western Europe respectively. With the increasing business from the emerging markets there is a demand for western companies to attend events in India to gain clients from the region. Simultaneously, there is an increasing demand from Indian consumers to attend sporting and other events live at their venues. In addition, the joint venture seeks to support the need of upcoming Indian sports stars for tutelage from world renowned experts and coaches to hone their skills and take their ability to the international level.

This has been in discussions for over a year now and despite a few setbacks we persevered to show IOS that ISM would be a representative they can trust with their key assets in Europe, commented Raj Sandhu CEO of ISM Group Ltd. IOS has a more public profile in India, mainly through the organization of football events in India and the management of boxers who have competed in the Olympics and are now household names due to the efforts of IOS. With Indian consumers beginning to move towards spending their rising disposable incomes, Indian corporate houses seeking to reward their employees through innovative incentive programs and parents beginning to accept and encourage sports as a viable career choice, I have no doubt that there is an immediate need for and an enormous demand for the products that the joint venture will offer says Neerav Tomar, CEO of IOS.

The MOU was agreed on the weekend of the 14th May 2010 after a visit from Mr. Tomar to London. It was Mr. Tomars second successive trip in a matter of months as, in addition to finalizing the MOU with ISM, he was concluding management deals for his key boxers and exploring certain opportunities in football. ISM Group Ltd will be visiting Delhi in the coming weeks to assess the service requirements for their European clientele, to finalize the shareholders agreement and to begin preparations for commencing operations in India.

Mobile Apps for Sport

Mobile Apps for Sport

Sports Management @ IOS

IOS is a leading sports management company in India which develops and activates strategic marketing and public relations campaigns for a wide range of client sporting associations, with a depth of experience in a variety of marketing techniques and methodologies and the creative resource to attract media in all forms to profile clients and their sporting activities to their maximum benefit and return.

PR Love

Sport PR helps in providing comprehensive support to Sports marketing within the sport. Rather than addressing public relations with the media or leveraging the media’s interest in an event or organization, Sports PR recognizes public relations as a function that is integral to many aspects of a sport organization’s goals. 

It acts as a support pillar for the marketing and the sales team and also by building a brand image for the organisation.A very interesting way of starting ones career and suddenly you will find yourself in a super fast learning mode that you will always relish. The only ingredient which is required is the love for the PR.

Keep Falling....

Sports Flash-Sports Newsletter-Issue #1

Ghosal is highest ranked Indian in World squash

Mary Kom's Media interaction after her Gold medal @ Asian Boxing

PTI
Hindustan Times
Times Now
The Telegraph
The Times of India

Website

FIFA: not for India :(

The world is gearing up for the FIFA World Cup 2010, beginning June 11. While India isn't one of the playing teams, Cant we even have 11 good men playing for the country out of a population of 1,000,000,000  plus ??

Sports management companies

A list of sports management companies in India:

1. Rootssports
2. 21st century media pvt. ltd.
3. IOS Pvt. Ltd.
4. IMG
5. SPT sports
6. Collage Sports
7. Go Sports
8. All Sports
9. Tiger Sports Marketing
10. Total Sports Asia