The I-League doesn’t give us anything in return. The visibility factor is almost nil. Hardly anybody comes to watch the matches. The AIFF bosses are simply not interested in improving things,
The golden rule of making a venture a success is proper marketing. Unfortunately, the marketing of Indian football hasn’t been up to that mark.
AIFF’s inability to professionalise the league set-up in the country is ridiculed by many. And to make it worse, the AIFF does little to maintain the available infrastructure. India coach Bob Houghton had recently said, “In my stint here as coach, the most frequently asked question was, ‘when will India play in the World Cup?’ I don’t know when India will play in the World Cup. But I can guarantee you that, given the current infrastructure in the country, India will never make it to the World Cup.” and with Indian footballers now getting opportunities on foreign soil, there are glimmerings of hope, however dim. While Sunil Chhetri is settling down at the US’s Major League Soccer team Kansas City Wizards, India goalkeeper Subrata Pal has a trial fixed with Vancouver Whitecaps, and defender Gouramangi Singh is set to try his luck with Australia’s Melbourne Hearts. All this shows that our players have the potential to compete at the international level. So we all know where the work needs to be done. We need proper finance and right people doing the right job.
The golden rule of making a venture a success is proper marketing. Unfortunately, the marketing of Indian football hasn’t been up to that mark.
AIFF’s inability to professionalise the league set-up in the country is ridiculed by many. And to make it worse, the AIFF does little to maintain the available infrastructure. India coach Bob Houghton had recently said, “In my stint here as coach, the most frequently asked question was, ‘when will India play in the World Cup?’ I don’t know when India will play in the World Cup. But I can guarantee you that, given the current infrastructure in the country, India will never make it to the World Cup.” and with Indian footballers now getting opportunities on foreign soil, there are glimmerings of hope, however dim. While Sunil Chhetri is settling down at the US’s Major League Soccer team Kansas City Wizards, India goalkeeper Subrata Pal has a trial fixed with Vancouver Whitecaps, and defender Gouramangi Singh is set to try his luck with Australia’s Melbourne Hearts. All this shows that our players have the potential to compete at the international level. So we all know where the work needs to be done. We need proper finance and right people doing the right job.
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