Sports management-A New Term

Sports and Games have been apart of human civilization from time immemorial. Sports and games provide a wonderful opportunity for holistic development of our body and mind. It inculcates a spirit of healthy competition and a true sense of Patriotism within us.

With the passage of time a lot of changes is taking place in the sporting world. In the beginning of the 21st century it is clearly evident that a huge amount of money, glamour, name and fame, Media exposure and fan following has become an integral part of today's sports.

The concept of "Sports Management" has already made its presence felt in the west. In the United States and European countries the sporting fraternity warmly accepts it. Sports management involves all the activities on and off the field that are to be performed for the success of any sporting event. Professional Sports management companies have come up in huge number in India for taking care of Sports personalities and sporting events.

One such organisation is IOS Sports Pvt Ltd.

Infinity Optimal Solutions Pvt. Ltd. (IOS) is a renowned sports and celebrity management company headquartered in Delhi. In addition to the management and promotion of sports and entertainment celebrities, IOS is engaged in the business of conceptualizing, planning and managing recognized sporting properties and events, by offering customized consulting & marketing services geared towards ensuring uncluttered brand recall for a diverse portfolio of clients, advising on and organizing public relations & media interactions, arranging sponsorships for both individual athletes & events and engaging in the sale and purchase of television and other media rights.